Want to read Sunday's New York Times on a Sunday? Or a fair chunk of Vanity Fair even before the airmail version is dispatched? Or simply read the morning paper? Just log on. Want to see the latest episode of Entourage? It's not hard to find it; you can save it to your hard drive if you've installed the right plug-ins.
The same goes for almost any album of popular music you can think of. Surf around on torrent download sites - all it takes is a rudimentary inquiry via a search engine - and entire back catalogues of artists' work are there to be downloaded. For nothing.
The important thing to note is that some of the above actions, such as reading magazines and newspapers, are legal, and the others are not. But somehow, as we've revelled in this cornucopia of offerings, a lot of us have lost sight of the distinction.
But now it's time for a reckoning; Fairfax, like Rupert Murdoch's News Limited, will have to start charging us for the privilege of reading Shaun and his colleagues, and we'll just have to get used to it. Unless we want to do something naughty, like downloading the daily news bit torrents from the sites that will doubtless spring up once the pay walls are in place. Carney's article is a good example of how the media doesn’t understand the issues that have put it into its present position.
It's well known - but widely ignored, it seems, in news rooms - that the main business of newspapers, television and radio is selling advertising to advertisers. News, cop shows and talk-back are just there as bait to bring in the readers, viewers and listeners; it's the advertisers who pay most of the bills - the cover price of The Age and its rival The Hun make only a token contribution to revenues. If it were raised to the point where it covered even 50% of the production costs of a single issue, the newspaper would lose circulation, and with it, advertising revenue.
The 'old media', regardless of whatever delusions their management and staff may entertain, have been in a business a lot like long-line fishing. Their business is hooking your attention to what advertisers are selling. We're the fish, News Limited and Fairfax are the fishers and the advertisers are the buyers. Blaming us for not taking the bait - because we can get tastier, meatier bait elsewhere - makes as much sense as blaming the collapse of the Grand Banks fishery on the moral laxity of cod.
